How to Re-Engage 60% to 85% of Your Cold Gym Leads...

Every gym operator knows the pain of wasted leads...

Your marketing team works hard to drive traffic. Your sales team hustles to follow up. And yet, the majority of your prospects - often as high as 85% are marked “not interested” and left to rot in your CRM.

They’re written off. Forgotten. Considered dead.

But what if they’re not?

What if the most valuable leads in your database are the ones you’ve already given up on?

The Hidden Problem in the Gym Sales Funnel

Fitness operators invest heavily in top-of-funnel activity - ads, SEO, social media, referral campaigns, influencer partnerships, you name it. But many of these leads never make it into your pipeline.

We’ve seen this first-hand across our client base. While the Antares gym ai sales agents now power the vast majority of our customers leads, in other deployments we still see as little as 23% flowing through the system. The rest? They’re siloed in CRMs, spreadsheets, or third-party tools - out of reach...and out of mind.

That’s a problem, but it gets worse further down the funnel.

When a lead is marked “not interested,” the journey ends. They are left to go cold - forgotten, never to be dealt with again. But what we’ve discovered is that “not interested” rarely means “never interested.” It often means:

• Bad timing

• Poor follow-up

• Wrong channel

• No follow-up at all

The issue isn’t the lead. It’s the system.

Your CRM Isn’t Built for This

Most gym tech stacks weren’t designed to sell — they were designed to store. Your CRM holds contact records. Your email platform sends follow-ups. Your team might make a call. But there’s no coordination, no intelligent automation, and no real accountability.

That’s where Antares comes in. It’s not another CRM — it’s an AI Sales Agent that transforms your CRM and connected tools into a high-performing, fully automated sales funnel. It doesn’t just log leads. It works them — continuously, across every channel, without dropping the ball.

So when a lead gets marked as “not interested,” Antares doesn’t stop. It re-engages, rebuilds intent, and brings them back to the table.

Because giving up is no longer the default.

The Overlooked Goldmine in Your Gym Lead Pool

Let’s break this down...

Even if your team is outperforming industry averages and only 60% of your leads go unconverted, that’s still the majority. These aren’t cold, purchased lists. These are people who filled out a form, clicked on an ad, or asked for pricing. They were interested. They might still be.

But your tools don't know when or how to follow up. And your team doesn’t have the time to revisit every declined lead.

That’s where Keepme Antares steps in and transforms your CRM and the brings the rest of your stack together - with our newest feature: Re-Engage.

Introducing Re-Engage: Automation for Your Most Forgotten Leads

Re-Engage is designed to turn dead gym leads into new membership sales.

Built directly into Keepme Antares, Re-Engage lets you set intelligent time-lapse triggers for leads marked “not interested.” After the set period - whether it’s two weeks or two months - our AI Agent steps back in to reopen the conversation.

It picks up where your team left off:

• Automatically messages the gym lead on their preferred channel

• Asks relevant, personalised questions

• Guides them back into the funnel

This isn’t a one-off blast email. It’s an intelligent, channel-aware conversation designed to convert leads who were never truly cold - just mishandled.

Why It Matters Now

Re-Engage closes the loop in your gym sales funnel. It ensures that no lead gets abandoned, no marketing dollar gets wasted, and no sales opportunity slips through the cracks.

With just a small increase in conversion from your dormant leads, you’ll see:

• Higher ROI from your existing ad spend

• Improved cost-per-acquisition (CPA)

• Increased total revenue without growing your marketing budget

This isn’t hypothetical. It’s already available and early indicators are already showing measurable gains.

From Shared Funnel to Full Control

Until now, operators have split the sales funnel between systems. Some leads went through web forms. Others came from social DMs. Antares could handle what it was given, but the rest was out of scope.

Re-Engage changes that.

It expands Antares’ reach beyond the initial capture point and gives operators a complete, always-on recovery engine. And as a result, you gain full-funnel control.

No gaps. No gym lead left behind.

The Bottom Line

You’ve already put the hard work in to get these leads. Now it’s time to give them the follow-up they deserve.

With Re-Engage, Antares isn’t just fixing broken funnels - it’s reviving the revenue you didn’t know you were losing.